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KHANOOM: Where Clay Whispers,
and Miniatures Sing

DECOR | 3rd May, 2025

Each piece is a quiet conversation between Bikaner’s pure kaolin clay and the centuries-old
brushstrokes of Rajasthani miniature art-handcrafted in Jaipur, where tradition meets timeless

Credits: Khanoom.jaipur Instagram
Credits: Khanoom.jaipur Instagram
Credits: Khanoom.jaipur Instagram
Credits: Khanoom.jaipur Instagram
Credits: Khanoom.jaipur Instagram

Each piece is a quiet conversation between Bikaner’s pure kaolin clay and the centuries-old brushstrokes of Rajasthani miniature art-handcrafted in Jaipur, where tradition meets timeless beauty. It all started with a humble khullad. That earthy little cup – the kind you’d cradle at a chai stall on a winter morning – is what sparked it all for British designer Simon Marks. One look, one sip, and one wild thought: What if this could be art? Fast forward to his first hand-painted khullad, now a relic of origin and a talking point at the Khanoom Jaipur studio. The idea that clay could be canvas was born, and what followed was nothing short of an artistic excavation

Founding a Studio

Founded just before the world hit pause (read: the pandemic), Khanoom Jaipur is the brainchild of Priyamvada Golcha – whose family literally deals in dirt (the mineral mining and processing kind) – and the aforementioned Simon, a design whisperer with decades of experience working with artisans across India and Indonesia. Together, they turned a spark into a studio, a thought into a movement. The name? A nod to ‘Khnum’ – the ancient Egyptian ram-headed god said to have crafted life itself from clay on his potter’s wheel. Iconic, obviously. Much like the tableware the studio now produces. From mugs to platters, each piece is a story – of culture, craftsmanship, and clay that’s been through more hands than a palace heirloom. But this isn’t just about pots and plates. It’s about preserving a legacy while reimagining it for the contemporary table. Khanoom Jaipur collaborates with a league of extraordinary artisans – potters, miniature painters, ceramic engineers, mould masters, and glaze alchemists – to create pieces that marry heritage with high design. Simon explains his process with the intensity of a method actor prepping for a role. “It starts with research – books, visuals, stories. Then sketching, shaping, selecting glazes, testing textures. Until the form just… clicks.” Each piece is then kissed by hand – signed by the painter, stamped by the potter, and sealed with soul. The studio doesn’t just support artisans, it employs them Full-time Permanently.

From Left: Priyamvada Golcha and Simon Marks, founders of Khanoom Jaipur.

Credits: The Hindu

Making Clay Speak

Every design starts with digging into references—archives, manuscripts, forgotten motifs—before moving to the wheel. Simon sketches and reshapes forms until the kiln delivers something that feels inevitable. Then the painters step in with their arsenal of fine brushes. This is the same Rajasthani miniature style once reserved for royal portraits and palace frescoes, now reborn on cups, plates, and bowls. Delicate florals, sweeping calligraphy, and jaali-inspired patterns wrap around clay surfaces, each motif carefully scaled to fit curves and edges.

And the clay itself? Bikaner’s kaolin is the star. Revered for its purity and strength, it gives Khanoom ceramics a smooth finish and the kind of durability that withstands daily use. The studio’s glazes are mixed in-house, creating textures that shift from soft matte to glossy shine. These are ceramics built for both beauty and practicality, engineered for the dishwasher but finished by hand.

Heritage That Fits the Present

Khanoom is not about freezing tradition; it is about upgrading it. The pieces are meant to slip into everyday routines without losing cultural resonance. A marigold painted on a dinner plate nods to ritual while staying modern enough for a weekend brunch. A coffee cup dressed in Mughal geometry feels like history retold for contemporary mornings. “We want to create joy that actually participates in life,” Simon explains. “Not shelf pieces. Living pieces.”

The Larger Impact

Jaipur has always been a craft city, but many of its traditions have thinned under industrial pressure. Khanoom flips that narrative by offering full-time wages, long-term stability, and design-led relevance. The ripple effect is real: families who once considered abandoning the potter’s wheel or brush can now see a future in it.

Sustainability also runs through their DNA. Clay is natural and biodegradable, and Khanoom’s small-batch, localized production avoids the industrial excess of mass ceramics. Each piece is slow-made, not disposable, carrying the idea that longevity is the new luxury.

From Khullads to Collectibles

What began with a tea cup has grown into a vocabulary of ceramics collected by design enthusiasts in India and abroad. Their work sits on curated dining tables, in design-forward stores, and in homes where story matters as much as style.

At its core, Khanoom Jaipur proves that heritage does not have to sit behind glass to be respected. It can thrive in kitchens, on dining tables, and in daily rituals, carrying memory while still moving forward. Clay that once molded chai cups for roadside stalls now exists as collectible ceramics in global homes.

And sometimes, the most radical design ideas really do start over a cup of chai.

Khanoom Jaipur

Pottery Studio

SPOT THE KHANOOM
How to recognize the real deal at first glance.

GLOSSARY: POTTER’S EDITION
Fancy some ceramic vocab with your coffee?

Kaolin
The creamy, white clay of dreams. Also known as China clay. Khanoom’s clay of choice.

Khullad
That iconic Indian clay cup. Earthy, unglazed, 100% chai-approved.

Bisque
The first firing before glaze. Like a draft before the final cut.

Slip
Clay’s liquid alter ego. Great for bonding, not sipping.

Throwing
Not tantrums – the act of shaping clay on a wheel.

Glaze
The glassy coat that seals the deal. Khanoom cooks up its own.

Explore More

BONAFIDE is a digital design platform that goes beyond aesthetics. We spotlight the thinking, intent, and craft behind meaningful design-not just the finished product. From architecture and interiors to product design and independent brands, we cover work that challenges the norm and pushes ideas forward.
Our content is visually sharp, editorially bold, and purpose-driven. We ask better questions, tell smarter stories, and put creative minds in focus. If you’re building something original with substance and clarity, we’re the platform that gets it, and tells it like it is.

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