/ ABOUT US
BONAFIDE is a digital design platform that goes beyond aesthetics. We spotlight the thinking, intent, and craft behind meaningful design-not just the finished product. From architecture and interiors to product design and independent brands, we cover work that challenges the norm and pushes ideas forward.
Our content is visually sharp, editorially bold, and purpose-driven. We ask better questions, tell smarter stories, and put creative minds in focus. If you’re building something original with substance and clarity, we’re the platform that gets it, and tells it like it is.
/ HOW IT STARTED
BONAFIDE didn’t begin with a pitch deck – it started over a messy table, end-of-day chaos, and a conversation that hit a nerve. We were venting over deadlines, bad briefs, and the fact that outside the design world, no one really gets how much thought goes into the things they see, buy, or live in.
People walk through beautiful homes, shop curated shelves, scroll past stunning visuals, but rarely ask: Who made this? Why was it made this way? What’s the story behind it?
That disconnect stuck with us.
We didn’t want to create just another design feed. We wanted to build a platform that makes design personal, intentional, and understood. BONAFIDE bridges the space between creators and the rest of the world, through content that’s sharp, smart, and rooted in real context.
We tell the why, not just the what. We talk to the minds behind the work, from craftspeople reviving heritage to designers rethinking the everyday.
Because design shapes how we live, think, and connect, whether we realise it or not. BONAFIDE is here to make sure more people start paying attention.
“Design should be as appreciated as it is consumed – we’re here to close that gap.”
OUR TEAM
Editorial and Co-Creative Lead
The voice of BONAFIDE. Mahima makes sure everything we say sounds exactly like us. She shapes the content, sets the tone, and co-leads the creative thinking behind every story, post, and idea. If it’s out there, she’s already edited it in her head.
Brand Strategist and Creative Design Lead
The creative lead behind BONAFIDE. Mradu decides what deserves the spotlight – leading the brand’s visual identity, content direction, and big-picture thinking. If it’s on the grid, it’s because she saw the spark before anyone else did.
Research and Marketing Lead
The brain behind the deep dive. Niharika digs into every brand, design story, and tiny detail so we don’t miss a thing. She brings substance to our storytelling – and helps make our marketing sharp, smart, and well-informed.
Marketing Lead & Head of Production
The face you meet before you meet BONAFIDE. Yachna is out there making connections, building relationships, and getting our name in the right rooms. She leads all brand outreach, partnerships, and collaborations – basically, she’s our human handshake. And once the deal’s in, she makes sure everything behind the scenes runs just as smooth.
ready to build your dream together?
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REACH US OUT
BONAFIDE is a digital design platform that goes beyond aesthetics. We spotlight the thinking, intent, and craft behind meaningful design-not just the finished product. From architecture and interiors to product design and independent brands, we cover work that challenges the norm and pushes ideas forward.
Our content is visually sharp, editorially bold, and purpose-driven. We ask better questions, tell smarter stories, and put creative minds in focus. If you’re building something original with substance and clarity, we’re the platform that gets it, and tells it like it is.